We rely on professional journalists in our markets to help develop the Power Poll lists, write the survey questions, and summarize the results.
Our market correspondents fall in two baskets:
In the first basket are veteran reporters who used to work in journalism and have recently taken early retirement or been laid off because of contraction in the industry. They know who holds power and influence in their markets and what issues are on their minds.
In the second basket are news organizations (daily newspapers, business publications, digital-only news publications) that we partner with to operate Power Polls in their cities. For example, the first newspaper we partnered with was the Chattanooga Times Free Press, a daily newspaper. In that case, the survey became the Chattanooga Times Free Press Power Poll. That's how we brand all our Power Poll media partnerships.