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More Optimistic & Darn Altruistic

January Power Poll

Coffee  |  February 4, 2021 6:00am  |  By Bob Bernstein

Cafe owners reported more optimism in January as the monthly Cafe Barometer Index moved to a record high in January, scoring a 7.2 on a 10-point scale.  (We've been tracking only since Sept. 2020).



Cafe owners reported that Big World Events were more important to them than personal. The most important factor driving this optimism is the Covid-19 vaccine. This scored a clear victory in order of "New president being inaugurated," "Simply turning the calendar to 2021," There seems to be help from government, landlord or banks" and finally "My personal portfolio has rebounded."


And what are cafe owners' New Year Resolutions? (five random selections).

- Try to have some fun.

- Not to work so hard.  Happy to have a life back and do not want to give it up again.

- Stay healthy.

- Be ready for anything. 

- Get out of this business as soon as possible.